Post Production

When talking about post production, Bourriaud (1) is referring to copies or remakes of existing cultural products. In the current digital age, many of the media artefacts being produced aren’t original content; they are adaptations, adjustments, remakes of existing cultural content that has already been produced. The idea of post production is evident with a DJ for example. The DJ finds existing songs, songs make by themselves or other artists and may alter them, remix them and then use it as their content. The DJ is a post producer as he/she is reproducing something that has already been produced to society.

David Carson’s views on design fit with Bourriaud’s idea of the ‘semionaut’ as he is often imagining the links between emotion and design in regards to the message being sent subliminally. His example of the two garage doors with the same background painting, same words but the typography was different. The second example was a lot more expressive and emotionally with the erratic and large typeface. Despite the same textual message being put across, the emotion expressed in the second example helps to enhance the message, making it more poignant.

A current example of post production would be the game Minecraft. Minecraft generates a ‘natural’ landscape, a world for the player to explore and ‘live’ in. The player is then able to alter the world drastically; they can reshape existing features, build structures, kill animals etc. The player is the post producer. Without the player changing anything the world as a suitable media artefact, which has indeed been released to the public. But the player can alter this world, modify it to what they desire and if they wish, redistribute the world to other players for them to do the same. 

  

(1). Bourriaud, N. (2002). Postproduction: Culture as Screenplay: How Art Reprograms The World [Available online at:http://www9.georgetown.edu/faculty/irvinem/theory/Bourriaud-Postproduction2.pdf].

 (2) TED.com (2009). “David Carson on Design.” [Available online at: http://www.youtube.com/watch?v=QkoATb23H9U]

Advertisements
Tagged

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: